NYCO World. Executive Advisory & Marketing Team.

Case Studies

MONTAGE - BSM

Provided advisory and management in creating the next breakthrough for this vibrant technology firm and transform it from a T2 staffing shop to a specialized boutique for IT support and consulting services with world-class deliveries.
The endeavor included an aggressive business plan for expansion into two new markets: Middle East and Latin America, the creation of a new business model and expanding verticals. At the same time, developed a broad re-branding and re-positioning of the firm to create an innovative and unique approach to the market, the first Business Success Management company that is not technology, process or function oriented -as most IT shops- but rather strategy oriented and that strategy is to improve our client’s success in reaching corporate goals.

INDURA

Gas and Welding Supplies Manufacturer, subsidiary of Air products & Chemicals.
The Mig Wire market was tightly controlled by 2 American Corporations and world giants that often exercised protectionism and anti-trust policies to block competitors. We developed a complete strategic analyze to identify market opportunities and designed a sustainable business development plan.
Our team managed the startup of their operations in the United States and built a logistics and distribution network. Using guerrilla tactics and targeting specific niches in a distribution driven strategy, we were able to secure -within a year- more than 13 distributrors in 8 states, getting revenues for $3.5M and allowing the company to establish self-managed long-term operations.
In 2010, the client called us back. The executive in charge of the U.S. market, returned to Chile after completing his MBA and attempted to keep managing the operation from abroad. The results were disastrous and INDURA lost its market share and had only one active client still buying from them. We retook control of the operation and were able to capture 52 distributors in 10 states, serving the market from 5 logistics centers.

CAP

Steel producer and fabricated steel manufacturer. our services started with a series of market researches and business intelligence reports for their fabricated metal divisions: conduit, prefabricated buildings, cables and wire, bars and studs, highway materials, piping and light gauge frames, to understand the market and visualize opportunities.
Therein, we developed a series of business presentation of the company to distributors, retailers and consumers oriented to establish potential networks and relationships.
Finally, one-in-one meetings were arranged between the top executives of prospective partners/clients and a high-level representative mission of senior management from our client.
Cap was able to expand its presence and secure new markets substantially growing its shipments to the united states.

TRESMONTES LUCCHETTI

Food & beverages manufacturer with presence in 32 countries the market was dominated by the world leader with over 75 percent of market share.
Another brand recently launched was leading the hispanic niche for two years, we developed an extensive investigation of the market and consumer trends, analyzed marketing opportunities and designed strategies, contacted distributors, sales companies and logistic partners. finally, we spearheaded the launching of ZUKO, a brand of drink mixes, concentrating efforts among hispanic consumers in texas and california with an outsourced operational team.
Within one year, less than $500K in slotting, administration & promotional expending, we secured over 1,000 a-size retail points capturing a leading position among the target opening the market for the company that relocated a management team from abroad and is planning a wide expansion to the rest of the country.

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